Meet The Crew Behind Your
Success
Meet The
Crew.
Click on the images below to view bios for our team.
Canna Soner
VIRTUAL ASSISTANT
Canna has been providing administrative support to businesses for a decade now, and still finds it fascinating that she gets to continually learn through the ever evolving variations of projects she gets to do. She joined Cheryl’s team in 2024, and is so glad she did. She has worked with clients all over the world (thanks to modern technology and remote working), and has provided extensive support to C-level executives, entrepreneurs, and various coaches throughout the span of her career. Canna has always been an introvert and actually likes working behind the scenes, and loves to see the positive impact the people she supports gets to make in the world. Outside of work, her time is mostly spent with family, and the occasional trips that she always looks forward to.
Pericles Rellas
SENIOR MEDIA STRATEGIST
Pericles Rellas has been a Mindset Expert and Program Leader for three decades. He has worked with tens of thousands of people to realize their fullest potential. Pericles empowers people to produce amazing results quickly, attributing that ability to zeroing in on the mindset that has someone stuck, so he can assist his clients to create new-found freedom in their work and in their lives. Whether a PhD, entrepreneur, mom or dad, Pericles’ commitment is the same: helping people develop the power and freedom to have the life they deserve. Born and raised in Los Angeles, he lived in Paris for over 3 years, immersing himself in the diversity of culture. Pericles now resides in Las Vegas, NV with his husband, Ben and dog Harry.
Barbara McCabe
Media Gatekeeper: Message Coach
Barbara McCabe, a seasoned DGA director and producer, boasts 20+ years in broadcast, cable television, and multimedia. Her impactful career includes contributing to Emmy-nominated programs like The Dr. Phil Show and Anderson Cooper Live!. Barbara excelled as the producer of Bethenny’s popular segment, “Bethenny in Your Business,” teaching entrepreneurs to enhance their message and business success. As Executive Producer of Story First Films Inc., she directed acclaimed documentaries such as Brotherhood of Silence, currently in development for a feature film, and A Special Kind of Wrong. Barbara’s pioneering work with pharmaceutical advertising clients garnered Telly and Cable Ace awards, setting a precedent for incorporating documentary content into patient education. A member of the Directors Guild of America, Screen Actors Guild, and AFTRA, Barbara is a magna cum laude graduate of Emerson College, having begun her career as an actress and on-camera talent in New York City.
Rachel Nee-Hall
Media Gatekeeper: Message Coach
Emmy-nominated Director and Producer Rachel Nee-Hall boasts nearly two decades in the Directors Guild of America, showcasing her expertise in directing and producing renowned television shows such as Dr. Phil, Steve Harvey, and Entertainment Tonight. A versatile professional, Rachel excels as a cinematographer and editor. Her impactful documentary work includes The Boy They Called Bizarre, addressing child trafficking in Nigeria, and the award-winning The Final Cut on the cessation of female genital cutting in Senegal. Formerly an Emmy-nominated news anchor and reporter for CBS, Rachel is also the Executive Producer of Silky Pants Productions, Inc.®, collaborating with celebrities like Oprah Winfrey and Tyler Perry.
Carla Conrad
Media Gatekeeper: Message Coach
Carla Conrad, a seasoned member of the Directors Guild of America, boasts over two decades of expertise in directing and producing diverse content for broadcast television, cable, and multimedia. Presently, she serves as a segment producer for Spectrum’s “Inside the Issues” with Alex Cohen and holds the role of planning producer for CNN International. Her impressive career includes contributions to award-winning shows such as Entertainment Tonight, The Insider, and Dr. Phil, along with writing and producing one-hour specials for networks like VH1, Lifetime, and E!. Passionate about community impact, Carla has utilized her production skills to support the medical community, creating educational videos for the International Myeloma Foundation and producing a documentary for the Alzheimer’s Association. With a talent for eliciting compelling narratives, Carla has interviewed countless professionals, celebrities, and everyday individuals, empowering them to share their stories with professionalism and passion.
Chelsey Garrett
Operations Assistant
Chelsey just recently joined our team in 2023 after retiring from her 17 year career. She brings a wide range of expertise with her from her past leadership roles in Healthcare, Food Service Management and most recently in Human Resources. She is excited to join the Magnify Your Message team as Virtual Assistant and be able to support this fantastic organization under Cheryl. Chelsey is a graduate of the University of Oklahoma and is an avid Sooner sports fan! She lives outside of the Houston area with her husband and two children!
Joel Feldman
MEDIA STRATEGIST
Garrett Anderson
MEDIA CONCIERGE
Garrett Anderson, Lifestyle Expert at Columbia Inn, Pine Tree, Vermont, excels in DIY, beekeeping, tailoring, and urban chicken farming, blending classical opera training for a unique touch. A skilled party planner and author of “Love George, A Handbook for Life,” Garrett’s eclectic expertise enriches events and garners praise from notable authors. His motto, “How hard can it be?” encapsulates his approach, making him a modern Renaissance man in lifestyle and DIY realms.
Troy Priest
MEDIA CONCIERGE
Troy has more than 25 years of experience in working with clients to produce unprecedented results. Troy has provided coaching, presentations, seminars, and workshops that produce breakthroughs and achievements that are extraordinary and beyond the predictable. Troy holds a bachelor’s degree from Brown University and a juris doctorate from Northeastern University.
Adam Andrews
MEDIA CONCIERGE
Adam is passionate about helping others grow their businesses. In his free time, he enjoys off-roading, hiking, boating, snowboarding, riding motorcycles, and reading. He relishes spending time in the gym, hanging out with his dog, and wine tasting. He currently resides in the beautiful part of California called Lodi, famous for its world-renowned wine, so naturally, he enjoys visiting different wineries and tasting rooms throughout the area. Adam has initiated many different businesses in the past, which is where his passion for business stems from. From lemonade stands and lawn mowing as a kid to building multi-million-dollar-per-year SaaS companies, he simply enjoys business and helping others grow their businesses into wildly successful ventures.
Ari Chavez
Gatekeeper
Ari has spent more than a decade pursuing her highly decorated career in film and television production in New York City. Prior to her time in production, Ari conducted dozens of on-camera interviews with celebrities, before turning to talent booking, where she has generated a network of thousands. Ari works on Varney & Co on Fox Business, the top rated business show in daytime America. She has been the key booker for this show for the past 5 years booking high profile guests daily.
Jamie Robinson
Gatekeeper
Jamie is an experienced producer and guest booker at GBH with a focus on national news and politics as well as local impact national stories have. She previously worked with Fox News Radio, Cheddar, Fox Business Network and Yahoo! Finance.
Danny Chebanenko
Gatekeeper
Danny is a four-time Emmy-Winning TV Producer with a decade of experience at 6ABC in Philadelphia. Previously worked in Orlando and Las Vegas TV markets.
Caroline Bol
Gatekeeper
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